Commercial Operations
At a time when all airlines were feeling the pinch, with high fuel prices and a declining dollar, a coordinated and carefully-devised revenue plan and sales strategy enabled Commercial Operations to play a major role in helping Emirates to exceed sales targets with record seat factors and yields.

A well-managed revenue optimisation strategy, carefully-planned pricing initiatives, advanced sales force automation systems (OneNetwork and Target.com), innovative promotional offers, close cooperation with head office and a determined sales force all resulted in Commercial Operations achieving a network average yield of 29.8 fils/RPKM, 7.2 per cent ahead of last year. In addition, notwithstanding a capacity increase of 15.6 per cent, a record 79.8 per cent average seat factor was maintained throughout the year, 3.6 percentage points ahead of last year.